Product Designer & Leader

Lead Product Designer based in Lille, with a background in retail before product. I design B2B and B2C applications, built for the people who use them every day.

Book an intro callGet in touch on LinkedInExplore my work
Purse

Reorganising the design team

One designer carried the whole back office. I split the work by journey.

Purse, organising design around journeys
  • Design strategy
  • Team organisation
  • Product architecture
  • Back office

From mess to product

Orders taken over the phone, transfers to justify, spreadsheets on version 3: business problems rarely arrive tidy. I sort, I make the call, and I turn them into clear journeys with a measurable effect.

Getting paid outside checkout

  • Incoming callOrder over the phone
  • Card declined
  • Support28 tickets this month
  • And the invoice paid two days later?

+10%revenue, from payments recovered

Reconciling payments

  • To justifyTransfer €4,812.00
  • XLSXreconciliation_march_v3
  • Which transactions?

~6 hsaved per week, per finance team

Buying in one tap

  • Merchant requestQuick buy on the product page
  • Touch the checkout funnel
  • 4 merchants out of 4 blocked

+3%checkout conversion, shipped in 2 weeks

Organising design

  • TeamOne designer for the whole back office
  • Client view or internal view?
  • MeetingWho decides what

4business journeys, each with a designer in charge

A project is judged by its calls

From the first interview to production, four stages. Each one serves a decision I can defend.

  1. Frame

    Understand the ground before the screen: who decides, on what data, under which constraints.

    I created the discovery framework used by every product team.

  2. Explore

    Several routes, prototyped fast, put in front of real users early.

    On the back office: two navigation models tested, by entity or by feature.

  3. Decide

    Name the tension, choose, and carry the choice to the team and leadership.

    One product, two uses: entity-based navigation internally, feature-based for merchants.

  4. Measure

    Check what the decision produces in the real world, then remove whatever adds nothing.

    100% of the users tested adopted the new navigation (5/5).

WHAT MAKES ME DIFFERENT

The ability to say no

A request is rarely the solution. I challenge it, then go and find the right one with benchmarks, expertise, analysis and user research. Saying no only holds when you come back with the evidence and a better route.

Skills

  • Web design
  • Product strategy
  • UX design
  • Product architecture
  • SaaS design
  • Business tooling
  • UI design
  • Design system
  • User research
  • User testing
  • Design leadership
Book an intro callGet in touch on LinkedIn

Eight years, between CX & UX

  1. 2024 — PresentLead Product DesignerPurseLille, FR
  2. 2023 — 2024Product DesignerPurseLille, FR
  3. 2022 — 2023Product DesignerTymateLille, FR
  4. 2021 — 2022Product DesignerFreelanceRemote
  5. 2021 — 2022Product Owner / UXAuchan Retail InternationalLille, FR
  6. 2018 — 2021Merchandising / CX LeadKingfisherLille, FR

What people say

Without a doubt the member of the product team who has helped the most. Ludo brings ideas and took ownership of an entire scope. His work elevates our products before they’re even built.

Head of ProductPurse

Ludo’s human qualities and skills make him a key member of the team. He is driven by results and by the quality of the work he delivers.

Design DirectorTymate